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RDI provides revenue generating opportunities.
We begin the cycle of communication by focusing on person to person
contact. When a need is identified, the process is turned over to
those who can address it. Sales professionals and the decision makers
in their target markets then have a chance to benefit one another.
With experience, determination, creativity and the ability to work smart,
we find opportunities and open the doors to them.
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Reeling In the Big one
Landing a big, brand-name client can make all the difference. Here's how a start-up can do it.
Originally published in Inc. Magazine, Aug. 2004
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...Of course, not every entrepreneur is lucky enough to have such well-connected in-laws. For those entrepreneurs, there is always cold-calling. Josh Linkner, who started the online promotion agency ePrize in Farmington Hills, Mich., in 1999, says he spent nearly four months making 500 calls to corporate execs before he got someone to listen. Fortunately, that sympathetic ear belonged to an executive at Ameritech, then a large midwestern long-distance provider, who was impressed by Linkner's phone manner. That was enough to get an initial meeting. Linkner and his two salespeople put on their best suits and made a brief pitch. But mostly, Linkner says, they listened. Ameritech, it turned out, wanted to gather information about its customers, rather than simply bombard them with ads. Linkner had a brainstorm: Ameritech could capture data, as well as generate buzz, with an online contest that required participants to provide personal information to enter. "Eager business owners come in screaming their song from the mountaintops, but it's always better to get the customer talking," Linkner says. "You should listen at least twice as much as you talk."
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