We have been called; hunters, prospectors, phone jockeys, marketing consultants, telemarketers, cold callers, lead generators, sales reps, pre-sales and appointment setters. It does not matter what we are called. The title is irrelevant. RDI is a team of experienced marketing professionals that specializes in strategic person to person communication. The structure of our company is unique. Everyone at RDI has a vested interest in fulfilling our promises to the organizations who pay us. The people we do business with are not our “clients” or “partners” they are our employers. Our mission is clear and simple; To fulfill all projects with the highest number of qualified opportunities possible. Vendor Leads: Too Little, Too Late? Close the gaps in the planning process and win more business Originally published in VARBusiness, Feb. 04, 2004 ...When a prospect goes to a vendor for information about its product and "becomes a lead," oftentimes that customer is already too far down the decision path to become a viable lead you can follow. The end user has already been through its internal strategic planning and needs analysis. That means you've missed the opportunity to work with the prospect on forming its concepts as to what needs to be fixed, avoided, added or changed. At this point, the prospect is now looking for the best price or value for its dollar; you are chasing a deal and being reactive. The takeaway? Become part of the planning stage, not the product-evaluation stage. Read More