RDI’s Consistent
Objectives, Lead Generation
The main
objective of any project that we undertake is to provide our clients
with scheduled sales opportunities to be in contact with real
prospects. All information found throughout a project will be
documented for future efforts towards an increase of sales. The
primary goal is to establish timetables for contacts so that relationship
building will begin and be carried out to the point of closing
sales.
Also-RDI
provides exclusive service to all of its clients. We will not
work with one of your competitors.
Lead Generation
Process & Campaign Descriptions
Initial
Consultation & Setup: An understanding of organizations
business and needs will be established before anything else happens.
Then all software or data processing systems to be used during
the campaign will be established. Next, a script will be written
for the initial phase. This initial phase also includes time in
calling of at least 20 unbilled hours.
Project
Setup & Initial Marketing: A typical trial campaign
is set at 100 hours of prospecting. A trained, experienced and
professional RDI associate will perform 100 hours of telephone
prospecting. Additional administrative duties will be performed,
i.e. data-entry.
Presales:
During and after the initial 100 hours, an RDI manager will perform
up to and in some cases, depending on what is needed, beyond 50%
more time on the campaign. This time is spent in a presales type
of phase. Appointments will be set and qualified for sales pipeline
and future prospects will be identified and scheduled for follow
up.
Project
Implementation & Reporting (The Deliverables): A
full report along with the campaign data will be presented to
your organization. This will also include set appointments, if
they have not been transmitted throughout the campaign.
There are
no fees for set up or script writing. There are no fees for administrative
duties. There are no fees for initial meetings. And there is no
fee for the presales work performed by RDI management. (This is
the additional 50% of time, which is really what sets our service
apart from telemarketing companies.)
A guaranteed
number of qualified appointments per 100 hours will be applied
to an agreement and our goal is to double the guarantee. That
is, a 100 hour agreement does not mean that we will send 10 leads.
Our internal goal is to set 20+. The guarantee is in place so
that you have some security. You will at least recieve ten leads,
as defined by yourself and ultimately at your complete discretion.
Also, about half of
what you would pay for is the database we are building through
the project. Of course it takes action to see the monetary value
from the database, but that is what a good sales pipeline consists
of.
Future project agreed
to over time (6 months or more) are set at a discount form the
initial trial project. We welcome a discussion about this with
you because we are not selling just 10 leads. This is an opportunity
for us to prove our value.
ROI: The
national average is 35% closed business to qualified B2B prospects.
Discounting the value of the database and additional leads, what
are three sales worth to your organization? |
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