B2B lead generation is a more challenging form of telemarketing. When cold calling B2B it is important to keep the prospect in mind. Cold calling into prospect’s companies requires a telemarketing company to over come challenges from gatekeepers that are trained to keep B2B cold callers out of the executive suite. Lead generation depends upon a telemarketer getting in contact with that C level person. The C level executives can often be the easiest person for a professional lead generation telemarketer to speak with. It is the gatekeepers, not the C level prospect that complicate a complex business development process.